Happie Camp

Leases unused forest land for eco-glamping, giving forest owners an income stream that does not depend on logging.

Forest land useHagfors, Sweden

Happie Nation runs eco-glamping under the Happie Camp brand, leasing unused forest land from forest owners and pitching fully-equipped bio-canvas tents at secret hideouts that guests find via GPS coordinates. The model gives forest owners an alternative income stream to logging. Twelve camps operate across three Värmland nature areas. Södra Ädla invested SEK 3M of a SEK 6M round in 2022.

What Boreal Tech Brief reported

  1. #04228 Apr 2026 · News

    Södra Winds Down Södra Ädla Venture Arm After Three Investments and One Exit

    Södra is shutting Södra Ädla, the four-year-old wholly-owned venture arm whose three investments were Nordic Forestry Automation (last seen scaling at Södra in BTB #027), drone outfit Nordluft, and nature-tourism Happie Camp — the only exit. Innovation chief Henric Brage's verdict to Impact Loop: "with hindsight, we probably shouldn't have done it." See this week's top pick for where NFA turned up next.